Check with seller Việc làm Hồ Chí Minh tuyển gấp Brand Manager Thành Phố Hồ Chí Minh

Mô tả công việc - Responsible for developing and executing brand activation plans (ATL), within the given budget and timeline. - Demonstrate strong business acumen to achieve the assigned brand’s business objective. - Possesses analytical thinking capabilities to assess the market and understanding the targeted consumer. * Market Assessment, Consumer Understanding & Insight: - Tap into internal stakeholders (ie Sales) to gather holistic view of the market and spot opportunities Leverage trends, category and consumer understanding to generate actionable insights. - Define market drivers of growth via market, business, category, competitive and brand performance audits. - Distill powerful insights from data and analytics to guide brand activation and content development. • Brand Strategy and Positioning: - Propose strategies for the brand to grow in the market. - Leverage research on segments to understand consumer journey and key occasions. - Optimize and manage portfolio strategy of brands. • Brand Planning: - Manage brand P&L and resource optimization. - Set clear KPIs, and manage performance of portfolio. • Brand Communications: - Develop communication strategy aligned with brand direction. - Understand and evaluate big communication ideas strategically. - Deliver strong quality communication briefs & briefings that inspire and drive agencies/partners. - Define executional KPIs and measure, track, course correct in “real-time”. • Brand Activation: - Develop 12 month rolling brand activity plan with integrated marketing programs - Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter. - Ensure holistic experience across purchase journey (before/during/after). • Brand budget A&P (ATL) management: - Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams. • Leadership: - People management & development. Working conditions: Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC. Working hour: 08:00 - 17:30 (Monday - Friday) & 08:00 - 12:00 (Saturday) . Quyền lợi được hưởng Chế độ bảo hiểm Du Lịch Phụ cấp Đồng phục Chế độ thưởng Đào tạo Tăng lương Công tác phí Nghỉ phép năm Yêu cầu kỹ năng - Solid brand, marketing management experience from consumer goods for ATL operation. - Good numerical and statistical skills. - Minimum 3 years or above brand development experience in FMCG industry. - Good planning, monitoring, presentation and negotiation skills. - Solid new product/initiative launch experience. - University graduate major in Business/Marketing or equivalent. - Good analytical and interpretative skill. *Benefits: Flexible worktime (TSN office); Mid-Autumn bonus; Annual bonus (avg. 1.5 month); Insurance pay on total salary; Labor day bonus; Reward for Outstanding employee/dept; Free products; Marital/Funeral/Sickness support; Absenteeism bonus; Children day's gift; Int'l Women day's gift; Birthday gift; No interest loan for emergent needs; Touring trip/Touring fee; Vietnamese women day's gift; Year-end gift; Training on the job.

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