Check with seller Việc làm Hồ Chí Minh tuyển gấp Brand Manager Thành Phố Hồ Chí Minh

Mô tả công việc - Demonstrate strong business acumen to achieve the assigned brand’s business objective. - Responsible for developing and executing brand activation plans (ATL), within the given budget and timeline. - Possesses analytical thinking capabilities to assess the market and understanding the targeted consumer. * Market Assessment, Consumer Understanding & Insight: - Tap into internal stakeholders (ie Sales) to gather holistic view of the market and spot opportunities Leverage trends, category and consumer understanding to generate actionable insights. - Define market drivers of growth via market, business, category, competitive and brand performance audits. - Distill powerful insights from data and analytics to guide brand activation and content development. * Brand Strategy and Positioning: - Propose strategies for the brand to grow in the market. - Leverage research on segments to understand consumer journey and key occasions. - Optimize and manage portfolio strategy of brands. * Brand Planning: - Manage brand P&L and resource optimization. - Set clear KPIs, and manage performance of portfolio. * Brand Communications: - Deliver strong quality communication briefs & briefings that inspire and drive agencies/partners. - Understand and evaluate big communication ideas strategically. - Develop communication strategy aligned with brand direction. - Define executional KPIs and measure, track, course correct in “real-time”. * Brand Activation: - Develop 12 month rolling brand activity plan with integrated marketing programs - Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter. - Ensure holistic experience across purchase journey (before/during/after). * Brand budget A&P (ATL) management: - Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams. * Leadership: - People management & development. * Working conditions: - Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC. - Working hour: 08:00 - 17:30 (Monday - Friday) & 08:00 - 12:00 (Saturday). * Benefits: - Labor day bonus; - Flexible worktime (TSN office); - Mid-Autumn bonus; - Reward for Outstanding employee/dept; - Annual bonus (avg. 1.5 month); - Insurance pay on total salary; - Free products; - Birthday gift; - Touring trip/Touring fee; - Absenteeism bonus; - Vietnamese women day's gift; - Children day's gift; - Int'l Women day's gift; - Year-end gift; - No interest loan for emergent needs; - Marital/Funeral/Sickness support; - Training on the job. Yêu cầu kỹ năng - Minimum 3 years or above brand development experience in FMCG industry. - Solid brand, marketing management experience from consumer goods for ATL operation. - Solid new product/initiative launch experience. - University graduate major in Business/Marketing or equivalent. - Good planning, monitoring, presentation and negotiation skills. - Good numerical and statistical skills. - Good analytical and interpretative skill.

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